Effortless Beauty

Dream Curls Collection

Confidence in Every Curl

Dream Curls, Every Day

Beauty That Grows With You

Lash & Brow Perfection

Longer. Stronger. Naturally.

Lash & Brow Growth Serum

Welcome to AMICHELE BEAUTY

Gorgeous curls? Fuller lashes? Effortless confidence? We’ve got you. From the Dream Curls Auto-Revolving Curling Iron to our Multi-Peptide Lash & Brow Growth Serum, Amichele Beauty is here to make beauty easy, fun, and empowering—whether you're getting ready for a night out or embracing a new chapter.

Why You'll Love Us

  • Women-Owned

    Built by women, for women—beauty that truly gets you.

  • Clean Skincare Ingredients

    No harsh stuff, just good-for-you formulas your skin will love.

  • Cruelty-Free

    No animal testing—ever. Just feel-good beauty.

Lash & Brow Growth Serum

Get longer, fuller, and stronger lashes & brows with our Multi-Peptide Lash & Brow Growth Serum. Packed with nourishing ingredients, this lightweight, non-irritating formula helps boost natural growth for a healthier, thicker look!

amichele
Quick view
BLACK Dream Curls Diamond Auto-Rotate Curling Iron - Limited Edition
Regular price
$89.99
Regular price
Sale price
$89.99
Quick view
PINK Dream Curls Diamond Auto-Rotate Curling Iron - LIMITED EDITION
Regular price
$89.99
Regular price
Sale price
$89.99
illustration amicheleillustration amichele

OUR STORY

ABOUT US

At Amichele Beauty, we firmly believe that beauty is a journey meant to be shared across generations. Founded by Adrienne McDonald, a mother of a teenage daughter and practicing trial attorney turned beauty innovator, our mission is to provide beautifully curated, high-quality, and unique beauty products that cater to women of all ages. Whether it is a hand-set, jewel encrusted curling iron for a teenage girl’s social media moment, rejuvenating products for new mothers, or timeless essentials for Generation X women and their mothers, we are dedicated to empowering every woman to embrace her individuality.

READ MORE

Shop the Look

eye & brow growth serum
Quick view
Lash & Brow Duo - Growth Serum with Multi-Peptide
Regular price
$49.99
Regular price
Sale price
$49.99
eye & brow growth serum eye & brow growth serum
Lash & Brow Duo - Growth Serum with Multi-Peptide
Vendor:
Lash & Brow Duo - Growth Serum with Multi-Peptide
Regular price
$49.99
Regular price
Sale price
$49.99

Reviews

"Absolutely love this curling iron! The automatic rotate makes curling my hair so easy and the results are stunning. Plus, it looks gorgeous in my reels - all my friends want one but I’m gate keeping, lol!"

Maddie N.

"Best curling iron I've ever used! IT’S GORGEOUS!! Heats up super quick and my curls last all day. 10/10!"

Jules L.

“I love this curling iron so much. The packaging is adorable and I found the curling iron so easy to use with the buttons and loved how I could easily select the heat setting. Definitely something I will be using frequently” 

Ally B.

Follow us on Social Media

@amichele_beauty